Om jobbet
At Röhnisch we know the power of movement in our everyday lives. That’s why we’ve been dedicated to making comfortable, functional activewear for women in motion since the 1940s. Our Swedish heritage shows in the high quality and clean design of our clothes, and in our commitment to sustainability throughout the life cycle of our products.
We are now looking for an experienced PR & Influencer Marketing Manager to join our Marketing Team. You’ll play a crucial role in elevating Röhnisch’s presence in the market. This position involves developing and executing influencer marketing and PR strategies to promote our products, brand values and reach overall objectives.
Key responsibilities
· Responsible for developing and executing the influencer and PR strategy.
· Develop and manage influencer partnerships and brand collaborations.
· Track and analyze the performance of influencer partnerships and adjust strategies as necessary to optimize results.
· Build and maintain a strong relationship with media outlets, journalists, bloggers and other key stakeholders.
· Draft and distribute digital PR projects, press releases, media kits, and other PR materials to ensure consistent and compelling messaging.
· Planning, execution and evaluation of brand campaigns, events, and collaborations, ensuring that they meet the brand’s objectives and KPIs.
About you
We believe that you are a highly motivated and results-driven person who thrives in a fast-paced environment. You have strong communication skills and an established network with media, influencers, and brand ambassadors. You have strong project management skills and are constantly up to date in the digital media landscape. We believe that you have a passion and enthusiasm for sport, wellness, and women’s empowerment. We’re looking forward to meeting you!
