ESTÉE LAUDER COMPANIES
is seeking an experienced and creative
Influencer and PR Manager, Sweden and Finland
for The Ordinary and NIOD
Are you passionate about Influencer marketing, PR and consumer engagement? Do you want to work with beauty in an international and dynamic environment? And do you want to join us in our mission to build our DECIEM brands (The Ordinary and NIOD) in the Nordics and change the world of beauty. Then we want you on our team!
As Earned/Owned Media Manager for DECIEM brands in Sweden and Finland you will be responsible for developing and executing influencer marketing campaigns and consumer activations that drive engagement, brand awareness, and sales. You will manage the day-to-day activations, and it is your responsibility to make both short- and long-term strategies to strengthen brand equity and to support the overall business targets.
Your Role And Responsibilities
In close co-op with your colleagues in the brand and media teams and with key stakeholders from Nordics and EMEA, you will optimize the two brands’ presence in the market and orchestrate product launches and campaign executions.
More specifically, you will
- Optimize the brands Share of Voice in the Swedish and Finish market via effective Press and influencer programs.
- Identify and build relationships with relevant influencers, bloggers, and thought leaders in the industry.
- Collaborate with internal teams to develop compelling content and messaging that resonates with target audiences
- Lead the activation of global campaigns/product launches, marketing programs and activities across consumer facing media touch points.
- Use consumer insights to analyze the consumer journey and identify local opportunities.
- Manage A&P budgets.
- Build the Swedish and Finish earned media strategy and plan based on global brand directions and local brand strategy to strengthen brand equity, increase consumer engagement, and drive traffic to the stores (on- and offline).
- Monitor and track campaign performance, analyze data and provide regular reports to the team and management
Qualifications
For you to be a success in this job, we expect you to have +3 years of experience from a comparable job preferably from a PR/influencer agency or from the fashion/beauty industry
- Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers, press and internal stakeholders
- Demonstrated experience developing and executing successful influencer and consumer marketing campaigns.
- Has a good understanding of the Swedish, and ideally also Finish, influencer landscape and has already established a good network
- Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
- Analytical skills with experience using data to make informed decisions.
- Passion for social media, influencer marketing, and emerging trends in the digital marketing space.
- A creative and analytical mindset and experience with relevant social listening and performance management tools.
- Fluency in Swedish and English.
- Bachelor’s degree in marketing, communications, or a related field.
Your Profile
You are an outgoing, creative, and ambitious marketer who loves to network. You are confident juggling multiple projects and adhering to tight deadlines whilst maintaining a superb eye for detail. You are creative and proactive and can work both independently and in teams. You have a strong personal interest in the influencer landscape and social media. And you know how to drive strong brands and sales.
Estée Lauder Companies at a glance
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skincare, makeup, fragrance, and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and Bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
The Brands
The Ordinary is disrupting skin care that creates clinical formulations with integrity. Rooted in skin science, the brand uses effective ingredients, at optimal concentrations, and at sensible prices. It’s on a mission to make quality ingredients accessible to everyone, while being the voice of clear, transparent beauty for its community.
NIOD is a pioneer in tech-led skin science. The brand combines the most advanced technologies in DECIEM’s portfolio. It is timeless by design, eschewing trends and cultural shifts for formulations engineered for a lifetime of skin optimization. The brand’s loyalty lies only with next-generation science, using complex ingredients, research, and processes to arrive at its destination.
What We Offer
You will become part of a passionate makeup team based in our Swedish office in Stockholm with the possibility of a hybrid working model. We offer an exciting opportunity to join a global company with a strong heritage within an innovative and growing industry, including
- Attractive & Competitive compensation package including attractive Health insurance benefits
- A hybrid working model with the opportunity to work from home 2 days per week
- Market competitive pension package
- 30 days of vacation
- Wide variety of social office events
- Social networks and Global ERGs (Employee Resource Groups)
- Generous staff discounts on products
We are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. In fact, we are the only company focused solely on prestige makeup, skincare, fragrance, and haircare with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.
Inclusion, Diversity & Equity in the core of everything we do
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Next Step
Please send your application as soon as possible as we will be reviewing applications on an ongoing basis.
