PR & Influencer Manager

Understatement is more than a company

Understatement is the next level underwear brand boosting female confidence and disrupting an antiquated market by creating underwear that feel as good as they look. For all women. We are a Swedish, female founded force of change, coming together in the joint effort of making every day a bit more exciting for as many women as we can.

Since the start in 2017 we have come a looong way. Building our community, evolving as people, and growing as a team. Always focussing on developing our products. Making better, smarter, and more sustainable choices. Finding solutions to problems we couldn’t imagine facing when we started. And on that journey, we have created The Understatement Way and we can’t wait for you to join in…

The role

Are you passionate about crafting compelling PR strategies with a flair for storytelling? Do you have a deep understanding of the fashion, lifestyle, and consumer industries?

Look no further, as Understatement Underwear is seeking a creative PR & Influencer manager to join our team and elevate our marketing efforts to new heights.

As the PR manager you will be in charge of enhancing and growing our brand globally through creative PR activities, campaigns, storytelling and partnerships. You will work closely with the Brand Marketing Manager and Creative team, as well as internal teams and external partners, to ensure all activities are aligned with the brand’s goals and values.

Key Responsibilities:

Develop & Implement PR Strategies:
Craft and execute world-class PR initiatives that align with Understatement’s brand values and business objectives, ensuring consistent and engaging brand messaging.

Lead Partnerships & Collaborations:
Ideate, negotiate, and manage collaborations, including co-developed products, sponsorships, and marketing partnerships that amplify our brand visibility.

Influencer & Ambassador Management:
Identify, engage, and nurture relationships with influencers and brand ambassadors who resonate with our values. Plan and execute influencer campaigns to drive awareness, engagement, and brand loyalty.

Press & Media Relations:
Build and maintain strong relationships with press, media outlets, and industry stakeholders globally to secure impactful coverage and elevate the brand’s reputation.

PR agencies management:
Engage, and manage relationships with our PR agencies to ensure alignment with brand strategies and objectives. Oversee agency performance and coordinate efforts to maximize media exposure and campaign effectiveness.

Skills and Qualifications:

• Experience in marketing, PR, and influencer management, preferably within the fashion and lifestyle industries.
• A strong passion for fashion, lifestyle trends, and a deep understanding of the industry’s evolving landscape.
• A strong eye for aesthetics with the ability to maintain and enhance the brand’s visual and creative identity.
• Passion for social media, influencer marketing, and staying ahead of emerging trends in the digital and fashion space.’Strong communication, organizational, and project management skills, with the ability to build meaningful relationships both internally and externally.
• A highly creative thinker with a knack for generating fresh ideas and innovative campaigns that resonate with target audiences.
• Solid understanding of brand development and audience engagement strategies, with the ability to translate insights into impactful campaigns.
• Proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environment without compromising attention to detail.
• Collaborative and proactive mindset, with a focus on seamless teamwork with the Brand Marketing Manager, Creative team, and external partners.

We couldn’t be more excited to see who’ll be THE ONE!