Influencer Marketing Manager – 1 year fixed term contract
Location: Kista, SE, 164 07
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.
Description Overview
We’re looking for a creative superstar that possess a passion for building strong relationships & wants to join us in successfully driving our ACO brand together with the influencer community & PR in all Nordic markets. The right candidate will be a key player in accelerating and further developing our influencer marketing and PR activities. You will be joining an innovative, fast growing and winning international company with passion for the digital arena.
ACO is the leading skincare brand within pharmacies in the Nordics. At ACO we work in a dynamic, transparent and fast-paced atmosphere, characterized by an entrepreneurial and cooperative culture. We want our people to grow and excel within their areas of passion and build on their personal strengths.
Working with influencer marketing at ACO means that you are in charge of, and in close contact with, some of the biggest influencers in the Nordics, you’ll also become an expert (if you’re already not) within skincare, but most of all – you get great trust in driving your expertise through your role.
The position is a 1-year maternity leave cover and will be placed in our Nordic Headquarter in Stockholm. The role is part of the inhouse creative team called “The Hub”, where you work closely with other expert roles such as Graphic Designer, Content Manager, Media Buyer & Social Media Manager. The role reports to our Creative & Content Lead.
Scope of the Role
• Be the owner and go-to person within Influencer Marketing & PR for ACO, Cosmica & Cliniderm across Nordics.
• Work closely with internal stakeholders to secure strong, commercially driven Influencer and PR executions.
• Maintain relationships and be the point of contact with key influencers and external partners/agencies within the influencer community.
• Budget responsibility and optimization for influencer marketing activations.
• Plan, create, execute and measure Influencer Marketing campaigns to ensure set KPI’s
Plan and create;
• Engage, negotiate and plan together with external partners to ensure best possible outcome of campaigns
• Work close with E-Commerce team & Media team to secure timings
• Ensure right KPIs and clarify expectations through clear briefs to participants
Execute and measure;
• Ensure external partners receive necessary info to brief participant and secure campaign set-up works flawlessly
• Collect relevant data points for measuring success
• Lead ROI optimization for Influencer activities to ensure campaigns deliver according to business case
• Share and apply learnings for ongoing optimization
• Take ownership of creating a strong PR plan across all markets, and act as a natural link and contributor between PR agencies and Brand Managers for executing PR activities such as creative send-outs, press releases and events
Experience Required
Minimum 2-4 years of working with Influencer Marketing and/or PR, experience from FMCG, digital agency or e-commerce with a proven track record of delivering business results and driving brands
Fluent in Swedish & have a strong proficiency in English
Understanding of the influencer marketing landscape in the Nordics and insights in the respective markets
Strong project management skills with the ability to handle multiple campaigns in parallel
A passion for digital and ability to inspire and influence others
An entrepreneurial mind-set, with a curiosity to try new things
Strong business acumen with passion for delivering against performance metrics such as market share, penetration and sales.
Team player with a willingness to support your colleagues – wanting to grow together with us
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Find out more about Total Rewards at Perrigo.
We are proud to be included in the Forbes list of ”America’s Best Employers by State 2024”. Find out more here
Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities. #DIV
